Your Privacy Matters
How In the Detail collects, uses and protects your personal information in line with the Protection of Personal Information Act, 2013 (POPIA).
Last updated: 7 July 2026
In the Detail (“we”, “us”, “our”) is an interior design studio based in Cape Town, South Africa. For the purposes of POPIA, we are the “responsible party” that determines why and how your personal information is processed.
We only collect the personal information you choose to give us when you get in touch. This may include:
We do not collect special personal information (such as health, race, or financial information), and we do not knowingly collect information from children.
Personal information is collected directly from you when you:
Providing your information is voluntary. However, if you do not provide it, we may not be able to respond to your enquiry or provide our services.
We process your personal information only to:
We rely on your consent, and/or the need to take steps at your request before entering into and performing an agreement with you, as the lawful basis for this processing. We will not use your information for a new, unrelated purpose without your consent unless the law permits it.
We take reasonable and appropriate technical and organisational measures to safeguard your personal information against loss, unauthorised access and misuse, as required by POPIA. Because enquiries reach us by email, they are protected by the security controls of our email accounts. No method of transmission over the internet is completely secure, but we act promptly if we become aware of any compromise and will notify you and the Information Regulator where the law requires.
We keep your personal information only for as long as necessary to fulfil the purpose it was collected for, to maintain our business records, and to meet any legal requirements. When it is no longer needed, we securely delete or de-identify it.
We aim to keep your information within South Africa. If you contact us through WhatsApp, that communication is handled by Meta and may be processed outside South Africa under safeguards that provide an adequate level of protection, as contemplated by POPIA.
As a data subject, you have the right to:
To exercise any of these rights, please contact our Information Officer at caron@inthedetail.co.za. We will respond within a reasonable time.
If you believe we have not handled your personal information lawfully, you may complain to the Information Regulator (South Africa):
We may update this policy from time to time. The latest version will always be available on this page, with the “Last updated” date at the top reflecting the most recent change.